NEW TECHNOLOGY CHANNEL SERVICES COMPANY ANNOUNCES LAUNCH
Channel Chargers to speed time to market and revenue for technology manufacturers and the channel.
San Diego, CA - April 14, 2009 – Channel Chargers LLC today announced the launch of its company. Specializing in channel centric sales and marketing services for technology manufacturers and the resellers and the integrators they serve, Channel Chargers assists these organizations in building strong channel relationships by providing resources and services that will result in sales success.
“Channel Chargers’ mission is to match technology products and companies to the right sellers and markets,” stated John Boyken, Channel Chargers President and CEO. “We are the link to channel success – delivering solutions that speed time to market and providing resources that accelerate time to revenue.”
Channel Chargers provides a comprehensive range of services and programs, including market analysis and product positioning, opportunity registration, pricing and margin structuring, channel marketing and lead generation programs as well as sales representation. Channel Chargers partners with manufacturers and the channel to create and shape the messaging and communication tools that attract decision makers and fill pipelines with qualified opportunities.
Channel Chargers was formed by a team of experienced professionals who for over a combined 50 years have managed highly successful channel sales and marketing efforts for global IT market companies. Channel Chargers fields a team of regional sales representatives who have spent their careers cultivating strong channel and distributor relationships. With this expertise, the company significantly speeds up the process of channel partner acquisition and revenue generation.
“Finding the right product mix and leveraging all the services a vendor reseller partnership provides is critical to our success and can be a costly process,” said Merrill Likes, President of Select Products. “We applaud Channel Chargers for entering the field with targeted, tailored programs that can augment and complement our marketing and sales activities. Their experience in channel development and their criteria for certifying a potential vendor and products before reseller engagement can save us significant time and money.”
By reducing overhead and increasing investment efficiency, Channel Chargers gives organizations the flexibility to focus their capital and human resources on areas that accentuate their core competencies. “Whether our customer is a technology startup or an established brand,” Channel Chargers has the expertise to devise and implement an end-to-end channel sales and marketing strategy that will produce the desired results,” said Boyken.
For more information about the company and its services, visit www.channelchargers.com
