Channel Marketing - Channel Chargers - Channel Sales, Channel Marketing, and Channel Support.

Effective marketing tools are an important and integral part of a successful sales strategy. Channel Chargers marketing services provide programs and tools essential to creating and implementing a successful Go-to-Channel Strategy. Programs include a thorough situation analysis resulting in a documented plan, targeted lead generation programs to help you quickly ramp and sustain sales, and our trademarked MDF Assist program. Valuable for both our reseller and vendor partners, our Channel Marketing services are offered in conjunction with or separately from our Channel Sales services.

Go-to-Channel Strategy

Channel Chargers is an extension of your marketing team and can conduct a thorough review of competitive products, pricing and margin analysis, as well as industry and market status resulting in:

A documented Go-to-Channel Strategy with specific deliverables that address messaging, programs and implementation tools
A targeted approach to rapidly and effectively gaining market share
Clear and unique branding
Enhanced confidence among all channel partners as to product viability and benefits

Lead Generation

Effective lead generation programs create end user pull and provide qualified leads to boost revenue and profit generation. Channel Chargers will help you with marketing support to develop and execute programs that create end user interest in the following areas:

Industry and Channel Events to showcase and/or present your company and products
Integrated online marketing programs with lead and ROI tracking and vendor relations management to assure maximum impact for your investment
Telemarketing services targeted at horizontal or vertical markets as well as list purchase and management

MDF Assist℠

The MDF Assist℠ Program is designed to help both VARs and vendors ensure that marketing development funds are being effectively utilized with targeted programs to increase sales. For VAR partners, Channel Chargers provides additional marketing resources to create and run programs, allowing them to continue to focus on sales. For vendor partners, the MDF Assist program allows them to provide an added service to help their channel partners make the sales.

The Channel Chargers professionals are skilled in a variety of lead generation programs as well as co-branding efforts. We have proven success developing, implementing and managing the kinds of programs that work to increase sales with measurable ROI, including:

Telemarketing
Email Campaigns
Web Banner Ad campaign
Creation of co-branded collateral
Seminars and events
Webinars
And many more lead generation and branding campaign

To find out how MDF Assist can work for you, click here.