Channel Development - Channel Chargers - Channel Sales, Channel Marketing, and Channel Support.

Finding the right partners for your brand and products, while ensuring a successful relationship for all stakeholders is key to your on-going success. Channel Chargers’ comprehensive 3-step Channel Development Process identifies partners and markets that meet your corporate and sales goals, and arms those partners with tools to overcome objections and make the sale.

The first two steps can be stand-alone or part of the comprehensive process.

I. Go To Channel Strategy
After gaining an understanding of your product and corporate goals, Channel Chargers conducts extensive market research to ensure that all the pieces are in place for products to be launched successfully into the channel. The result is a comprehensive Go-To-Channel Plan including actionable items to:

Protect and grow your existing markets
Access and expand into new markets and territories
Crossover into vertical markets

II. Channel Readiness Services
The simple fact is, technology vendors who provide channel partners with a full suite of sales and marketing tools get more mind share and better results. Why? Because solution providers know they can sell more products, faster, with the proper tools. Channel Chargers Readiness Services work to make sure that you are arming your extended reseller sales team with:

Baseline and advanced marketing tools
An attractive and profitable pricing and margin plan
Customer opportunity registration programs
Channel sales training tools
Channel Marketing Development Programs

III. Channel Deployment
As an extension of your sales force, Channel Chargers works with you to set aggressive growth targets and meet or exceed them. Then, we provide “feet on the street” to go out, represent your product(s) and make the sales by:

Expanding your geographic reach
Augmenting your sales force
Goal setting collaboration

To schedule a more in-depth review of the Channel Development Process click here