• Developed an Americas sales staff and identified and developed future sales leaders through goal setting, coaching, and guiding; resulting in a year over year revenue growth of greater than 150% in established territories. Newly developed territories accounted for 25% of the Americas revenue in their first year.
• Introduced aggressive sales programs for the channel, appreciably increasing reseller reliability and quantity of channel partners from less than 25 to more than 200. Added more than 30 strategic resellers after 4 months of promoting/selling, utilizing existing relationships with channel executives.
• Successfully developed a distribution channel (Ingram Micro, Tech Data, Bell Micro), which resulted in contributing 35% of annual revenue.
• Developed and implemented strategies significantly increasing sales by 86% in the highest margin channel available to the company
• Expanded European market share from $0 to $30M by building a sales force with offices in England, France, Italy and Germany with a staff of sales professionals, supporting operations, finance, technical services, marketing and sales.
• Established EMEA distribution strategy, which included commercial distributors, industrial distributors, storage system VARs and corporate resellers, representing 70% of overall EMEA revenue.

• Implementation of a press campaign for a product/solution, increasing visibility in trade press by 75% within six months.
• Creation of an innovative lead generation program that increased new sales leads by 600% in one year.
• Identified growing need for marketing support particularly for larger customers, developing programs resulting in revenue increase of 400% over 4 years
• Creation of strategic alliances with key partners such as Compaq, Sony and IBM and creation of joint marketing programs, including international promotions, advertising, seminars, and more.
• Recognition by Compaq for contributing to the development of their most successful storage group product launch ever.
• Numerous media features in national and international industry publications, including 28 product awards in two years.
• Assumption of Investor Relations responsibilities and development of IPO roadshow, con call scripts, press releases as well as daily communication with investors.
• Revamping of corporate web sites, increasing one site’s user sessions by 800% in one year.

• Provided development and marketing leadership for C-, director-, and manager-level user and channel educational “hands-on” outreach programs involving 30+ leading technology vendors that achieved 100% “would do it again” ratings from both end user attendees and vendor participants.
• Designed and executed marketing campaign to raise funds for non-profit association that exceeded original sales and participation goals by 30%.
• Successfully launched storage solution product line that achieved 25% market share in first year of sales and won four “best product” industry awards.
• Analyzed market, developed and executed plan to launch line of tape drives and libraries to previously untapped end user and small/medium business channels, achieving over $1M in sales first quarter of launch.
• Advised life science and biotech companies on strategies to develop and communicate best practices to both users and government agencies.

Hafner’s accomplishments include:

• Growing the Channel Reseller base 320% in one year in the North American Market.
• Securing Partnerships with HP and Microsoft to further extend the technology network and adding new system integrators to extend the solutions portfolio with technology partners’ developed channel.
• Awarded the “General Management Excellence” Award at GE Capital for the role of Global Marketing Leader during the integration of the first international trading platform at General Electric, expanding business unit’s market reach by 400%.
• Co-developed 10 year strategic business plans for new international business acquisitions for GE Capital for 5 years, developing and expanding into new fast-growing Asian markets.
• Developed PRC as a new market for refurbished equipment trade, generating $30MM of new income in its first year.
• Took brand new companies under the GE umbrella and lead all marketing, PR and communications initiatives across 7 countries, achieved global recognition in major industry publications and associations within 12 months of initial launch.
• Lead software development unit of mobile applications networking company, managing up to 50 employees while increasing the application portfolio by 1200% in 6 months.